In times of COVID-19, successfully managing the office space and enabling employee mobility have become a business critical need. Benchmarking practices that monitor key metrics of different areas ease the required surveillance of office space – but not only in exceptional times.
The Institute of Facility Management (IFM) at ZHAW Zurich University of Applied Sciences and Locatee have joined forces to develop a benchmarking framework aimed at providing guidance on using space utilisation data for internal and external benchmarking. Therefore, they conducted a survey, asking CRE stakeholders about the value of different benchmarking areas and performance metrics.
Are you interested in the outcome of the survey?
In corporate real estate, benchmarking and workplace performance management have become a more and more important practice over the past few years as the pressure for efficiency and cost effectiveness has increased. But the results have shown that the current interest in benchmarking still exceeds the current benchmarking practice by far.
According to the results, the main interests lie especially in space utilisation and density. But not as one might expect, these areas are less of an interest for cost reduction purposes but serve as support when it comes to workplace decisions. “The tendency for performance management and benchmarking is to become a core component of workplace management and an important activity to accompany organisations in the strategic management and development of their workplaces.” (Benchmarking Survey, p. 5)
Multiple studies have shown the importance of employee experience, such as CBRE’s Workplace Survey Research Report about the influence of workplace experience on employee engagement. This trend turned out to have an incremental impact also on benchmarking interests: survey participants stated to expect that areas such as the quality of workspaces will gain remarkable attention and demand for more user-centric metrics at the same time.
For more information about user-centric use cases, consult the Use Case Guide about how to navigate the complex smart building landscape!
The management of the physical office space has become a business-critical topic for organisations around the world. While this may be of good news for you as a corporate real estate professional, there are still many hurdles and struggles to face:
- Do you feel enabled to contribute to your organisation proactively or strategically?
- Do you know the industry market and how to make use of the ongoing trends?
- Do you have the appropriate information or the tools to do your job successfully?
If you’ve answered “no” to one or several of the above, fret not: we translated those questions into a 3-dimensional model that reflects the challenges but also the opportunities of corporate real estate. The model reveals different approaches on how to master the challenges of corporate real estate in 2020. Armed with this knowledge, you will have all the makings to become a proactive leader and influential strategist in your company.
The 3 dimensions
Let’s have a brief look at the three dimensions and how they can be used to make your daily work more effective, sustainable and eventually more powerful.
Dimension 1: Corporate Goals
By keeping your objectives in line with those of your C-level executive team, you take active ownership in executing one common vision. Seeing their challenges as your own allows you to not only empathise, but also to get others onboard with your ideas and build up trust.
Are you aware of your corporate goals?
Dimension 2: Industry Trends
Knowing what lies beyond your company’s borders is crucial if you aim to position yourself as an expert. Stay afloat of actual trends and topics, and dare to engage in conversations with peers and competitors.
Are you on top of your industry trends?
Dimension 3: KPIs
Tapping into the power of data means more than collecting all the numbers, metrics, analytics and insights you can: it’s about having the right data in place. Thoughtfully determine which business results matter most first, and select and report on KPIs accordingly.
Do you have access to insightful workplace analytics data?
Do you want to read more about the 3 dimensions and how you can make use of them? Learn more!
Find your roadmap for a powerful long-term CRE strategy
Being aware of those three dimensions is helpful to understand single parts of the whole – by combining and aligning them, you will get a strong tool at hand to find your specific way for a reliable and actionable CRE plan tailored to your particular needs and circumstances. Thus, we created a roadmap covering all three pillars with different variables for each dimension, showing you different options you can choose from to establish your long-term corporate real estate strategy.
Do you want to dive deeper into the 3 dimensions or learn more about certain scenarios?
We compiled a strategic guide for corporate real estate professionals who recognise their potential and wish to improve their standing within their company and on the industry market. It aims to help understand different aspects to consider, measures to take, and provides specific proposals on how to master the challenges which can be expected on the path towards the future of work.
- The detailed 3-dimensional model explaining how company goals, industry trends and KPIs can influence your action plan and long term strategy
- 2 scenarios which will exemplify possible strategies on your way to becoming an influential strategist mastering the future of work
Do you want to learn more?