The challenge of implementing new workplace strategies

When implementing new workplace strategies, which might include activity-based working, for instance, multinational corporations usually run the concept as a pilot at their headquarters and after a successful test phase, start a global rollout based on initial findings. Approaches like this rarely consider the influence of local culture and diverse behaviours around the world, as prior to modern space occupation data it was simply not possible to consider local differences without tremendous efforts. So, companies would replicate their workplace blueprints with no or little adaptations and by doing so, set up for failure. Common traps include, for example, the elimination of single offices, or the increase of desk density to one common ratio. As a consequence, these workspaces are highly likely not to be accepted, or they will simply not provide an optimal working environment for local employees. Therefore, companies still miss out on a powerful tool to increase team productivity, talent attraction, and employee wellbeing.


The understanding for local preferences

To enhance global integration within the organisation and build a workspace that works around the globe, both mirroring corporate culture and embedding local culture, the understanding of local behaviours is key.

The workplace culture study from Steelcase has shown that two of the key aspects to consider are tolerance to occupancy density and acceptance to work away from the office. In times when globalisation, employee flexibility, and work-life-balance are trending buzzwords of western workplace strategy, one tends to forget that this might not be the norm in other cultures, and tolerance towards occupancy density can vary greatly. In workplaces that are organised more hierarchically, physical presence at the office is generally viewed as a necessity, which implies that acceptance for working away from the office is lower. Consequently, utilisation of the workspace will be higher throughout the week, leading to smaller optimal sharing ratio of workspaces. Additionally, different workplace modules may be required to cater for diverse work patterns and organisational structures.


Steps to take for a future-proof global office

So, a truly future-proof global office calls for a great diversity of settings – all carefully established through a robust process of understanding work practices and behaviours.

Utilisation data can help to understand work patterns in order to identify differences and similarities between distant locations and to discern at a glance where it is necessary to adapt the workspace strategy and to focus attention. A thorough investigation including interviews and workshops with local staff and management builds the foundation for the further process.

Building on existing infrastructure and data sources, Locatee’s Smart Building Platform is highly scalable and can be implemented easily on locations around the globe to study utilisation on a multinational scale. Therefore, corporate real estate can build a rollout plan following a simple step-by-step process.

Let us help you to understand your work patterns and build up your future-proof global office!



Full utilisation – a nice problem to have?

Although reducing vacancy in a company’s real estate portfolio is one of the most crucial tasks of Corporate Real Estate Management, having a high utilisation in office buildings or even no vacancies in a building is no desired state either. It is quite common that headquarters or corporate locations in cities like Paris, Amsterdam or London are very popular among departments. Therefore, all usable spaces are assigned, which creates considerable challenges for Facility Management each time a team is growing and adding headcount.
Especially in a traditional setup with fixed desks, flexibility in workspace management is restricted. Since there are no spare areas and to avoid business disturbance, corporations often turn towards expensive solutions to create buffer areas. These include investing in renovation of older buildings and converting spaces into new offices. Or they rent expensive spaces in neighbouring buildings, or even place employees in temporary office containers.

Identify different aspects of utilisation

The key for handling high utilisation in office buildings is the efficient usage of space. The critical thing to realise here is that full assignment of spaces is not equal to full utilisation. Workspaces might be completely assigned to different teams. But they hardly ever use all their workplaces at the same time during the day or the week. Team members may be in meetings, off site, or seeking alternative work environments, thus leaving desks empty. As a consequence, observing actual utilisation versus assignment of spaces can help to detect hidden vacancies.

There are different aspects of utilisation you can take into consideration in order to increase availability of workplaces and quality of workspace at the same time:

  • Utilisation peaks do not occur simultaneously among teams. The accounting team members may all be in the office on Monday due to weekly planning, while the sales representatives are all out with customers, only getting together on Fridays to wrap up.
  • Desks are not utilised constantly during working hours. Staff spend a lot of time in meeting rooms, might meet colleagues in a community area to work together or are with another department for the day.
  • Teams use different types of workplaces depending on the nature of their work, e.g. project or collaboration areas, they may have desk-focussed or phone-related tasks.

There’s no way around the right KPIs

In conclusion, the analysis of utilisation data offers the opportunity to uncover optimisation potential in individual team areas by providing personalised workplaces accounting for different workstyles and sharing capabilities.
In order to get these valuable insights and recognise optimisation potential, there is no getting around the right KPIs.

We at Locatee are happy to provide the support needed to implement alternative space management strategies and cater for the varying Corporate Real Estate and Facility Management tasks.


Webinar: Defining and Monitoring Space Utilisation Metrics


The Metrics Cheat Sheet for the Modern Workspace

A short guide to the 7 most relevant utilisation KPIs in corporate real estate management

The following KPIs are covered in this Cheat Sheet:

  • Current Utilization
  • Average Utilization
  • Peak Utilization
  • Required Workplaces
  • Opportunity
  • Sharing Ratio
  • Optimal Sharing Ratio

Up next: The Global Office

Sabine’s experiences

In the following part I try to highlight the most crucial challenges of Corporate Real Estate. As a Corporate Real Estate Manager, it was one of my main tasks to build a partnership with the internal clients: the different business units and departments. The Real Estate department – not being at the company’s core – was mostly considered to have a supportive function. Further, the team was mostly approached as “order-takers”, not as partners. So, our goal was to connect with the business and gain their trust by offering them the insight and expertise they lacked to make educated decisions about their space demands, so in the future, we would be able to team up on eye level.

We mostly looked at the cost of their locations and at market comparison in order to derive a location strategy. However, we were not able to grasp and share fact-based evidence of workplace utilisation. It would have been highly appreciated to be able to lead the discussions we had in a more appropriate way.

The most pressing questions

  • Do we have the space that is needed today?
  • How are we going to tackle the demand for space in the future?
  • Is the space we have supportive for the work that needs to be done?
  • Are we using our properties as effectively as we can?
  • How well are we utilising our current capacity?
  • Can we maximise the use of our assets?
  • How can space be reduced?

Instead, we had to rely on the business’s estimates combined with global benchmarking for space consumption and corporate policies to project space demand. Or we hired external consultants and planners on a case-by-case basis, who would apply their experience from the market. Could we have done better with underlying data to tailor concepts specifically to our demand? Of course.

New workspace solutions were implemented relying on 2 to 4 weeks occupancy studies, as was the state-of-the-art then, limiting investigation of workplace behaviour to a snapshot view (read more about different measurement methods). What is more, post-occupancy studies were mostly limited to feedback surveys, thus not really evaluating long-term success of solutions.

With a utilisation data platform, I could have had this data readily available. Not only for two weeks, but for whatever timespan I would have chosen. The access to data prior to the conversation with the business would have enabled me to gain an impression of their working patterns beforehand and to bring an important piece of the Real Estate puzzle with me to these discussions. Also, I could have checked in after the completion of a move or refurbishment in order to do a health check.

Do you recognise your own daily challenges of corporate real estate in Sabine’s report? Let’s get in touch if you too would like access to fact-based data to make faster and better Real Estate decisions.


Could we have done better with underlying data to tailor concepts specifically to our demands? Of course.
–Sabine Ehm



Next up: Juggling with Full Utilisation

Building a strategy framework with performance metrics

Long-term strategic planning is still rare in Corporate Real Estate, as data-driven frameworks have been missing as a basis to make informed decisions and develop a sustainable strategy. With the rise of big data however, a broader range of options for efficient and accurate data collection have become more widely available in recent years. These options provide corporate real estate professionals with a new set of tools and know-how that can be employed to inform goal setting.

Unfortunately, actual long-term strategies for corporate real estate are still quite rare. In most organisations, real estate departments continue to rely on annual operating plans addressing only the most pressing space issues, all the while feeling a lack of depth and breadth of data, and appropriate frameworks to propose a holistic property strategy.

The process of bringing such a strategy to life therefore begins with consistent data reporting in order to understand the current state. The following step is to identify the desired return on investment, justifying the corporation’s need to change course. These performance metrics make sure that the company is heading towards its fundamental goals in the long term.
Thus, organisations need to thoughtfully determine which business results matter most, so they can select and report on key performance indicators (KPI) that measure their success in managing their real estate portfolio.

At the forefront of interest is of course cost as many organisations aim to streamline and reduce their portfolio size, doing more with less and manage costs better. Accordingly, real estate cost are tracked by almost 90% of companies as reported by CoreNet’s KPI survey in 2014 “Understanding business performance indicators”, alongside space efficiency metrics that 88% look at.

But to guide directives to strategic planning requires more informative reporting than just size and cost of the portfolio. Ideally, the corporation views real estate as a productive resource and uses business investment to impact productivity and add value to the business. Therefore, workspace utilisation, employee satisfaction and productivity are important metrics to determine how particular buildings perform and contribute to the core company, beyond financial impact.

When building a compelling case to consult the C-suite and to influence smart real estate decisions, access to reliable data and facts is indispensable.
With the rise of big data, a broader range of options for efficient and accurate data collection has become more widely available in recent years. These options offer corporate real estate professionals a new set of tools and know-how that can be employed to inform decision-making and goal setting.

Continuous utilisation measurements for instance provide Corporate Real Estate Management not only with information on how many seats are used during the day on a recurring basis, but also give insight into whether the workplaces provided fit the employees’ needs and therefore contribute to business value.

Does your organisation also lack the depth and breadth of data to define and measure KPIs? Would you like to learn more about how you can use Locatee’s Workplace Analytics solution to provide your organisation with accurate performance metrics?


At the forefront of interest is of course cost, in an attempt to do more with less and manage costs better, many organisations aim to streamline and reduce their portfolio size. – Sabine Ehm


Download the Metrics Cheat Sheet for the Modern Workspace

A short guide to the 7 most relevant utilisation KPIs in corporate real estate management.

The following KPIs are covered in this Cheat Sheet:

  • Current Utilization
  • Average Utilization
  • Peak Utilization
  • Required Workplaces
  • Opportunity
  • Sharing Ratio
  • Optimal Sharing Ratio

Next up: Making Real Estate Value Visible

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