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Die neuen KPIs für Corporate Real Estate Manager

(Auf Englisch) CRE Manager, die eine proaktive und digitale Transformationsstrategie für ihr Unternehmen anstreben sollten sich über „menschenzentrierten KPIs“ informieren.

Information such as cost per square foot and density have always been at the forefront of driving corporate real estate strategy. In recent years, however, topics like employee satisfaction and company productivity have also emerged as important metrics for determining the overall performance of the office space. As work becomes more fluid and flexible, the analysis of where, when, and how work is being done all bear strong implications on the health and operations of an office space.

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The transition to human-centric workplaces

This shift towards metrics focused on individual employee wellbeing and satisfaction—or human-centric metrics—has shifted attention to a revised set of real estate needs and KPIs. Right now, in the midst of the COVID-19 pandemic, corporate real estate managers need to measure and track performance metrics focused on enhanced occupant safety. But looking to the coming years, the permanence of human-centric KPIs is becoming ever clearer. The true value of corporate real estate space, after all, lies in its opportunity to support human capital.

Woman points to performance metrics on a digital dashboard


The new metrics for corporate real estate management

The advent of IoT technologies has led to improved data capturing and reporting, enabling corporate real estate managers to identify new trends and developments in the usage of their buildings. Coupled with the shift in knowledge workers’ behaviors, this is leading to an increased focus on the topic of occupant experience. 

Based on research conducted together with Memoori, Locatee predicts that companies that adopt technology-enabled workspaces which allow occupants to personalize and control their environment will have the largest competitive advantage in attracting talent and increasing productivity. Below are the new human-centric metrics (denoted in pink) which will further tech adoption and drive CREM digital transformation.


The new human-centric performance metrics for CREM

  • Utilization metrics
  • Meeting room and workstation metrics
  • Workplace engagement metrics
  • Employee wellbeing metrics
  • Healthy buildings certifications
  • Social distancing metrics
  • Employee availability and absence metrics
  • Entry and exit metrics
  • Visitor metrics
  • Location metrics

Curious to find out more about each metric, its use cases, and the digital tools to help? Then download the full Workplace Leader’s Handbook of the Digital Tool of Tomorrow!

Download handbook
 

About the author

Michelle Pijanowski

Michelle Pijanowski

Marketing and Content Coordinator

Im Herzen eine Reisende, war Michelle schon immer begeistert vom Geschichtenerzählen und der Verbindung mit Menschen aus allen Lebensbereichen. Ihre Leidenschaft für die Erstellung von Inhalten begann, als sie zufällig ein Praktikum im Bereich Marketing absolvierte, das sie schliesslich in die Welt von Social Media und des Journalismus führte. Ausgestattet mit einem Abschluss in Kommunikation und Medien von der University of Calgary in Kanada, unterstützt sie nun das Locatee-Team als Junior Marketing Manager.

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