Information such as cost per square foot and density have always been at the forefront of driving corporate real estate strategy. In recent years, however, topics like employee satisfaction and company productivity have also emerged as important metrics for determining the overall performance of the office space. As work becomes more fluid and flexible, the analysis of where, when, and how work is being done all bear strong implications on the health and operations of an office space.
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The transition to human-centric workplaces
This shift towards metrics focused on individual employee wellbeing and satisfaction—or human-centric metrics—has shifted attention to a revised set of real estate needs and KPIs. Right now, corporate real estate managers will not only need to find ways to get their employees back into the office safely and without over-crowding, using technologies like Space Booking. In the midst of the COVID-19 pandemic, they will also need to measure and track performance metrics focused on enhanced occupant safety. But looking to the coming years, the permanence of human-centric KPIs is becoming ever clearer. The true value of corporate real estate space, after all, lies in its opportunity to support human capital.
The new metrics for corporate real estate management
The advent of IoT technologies has led to improved data capturing and reporting, enabling corporate real estate managers to identify new trends and developments in the usage of their buildings. Coupled with the shift in knowledge workers’ behaviors, this is leading to an increased focus on the topic of occupant experience.
Based on research conducted together with Memoori, Locatee predicts that companies that adopt technology-enabled workspaces which allow occupants to personalize and control their environment will have the largest competitive advantage in attracting talent and increasing productivity. Below are the new human-centric metrics (denoted in pink) which will further tech adoption and drive CREM digital transformation.
The new human-centric performance metrics for CREM
- Utilization metrics
- Meeting room and workstation metrics
- Workplace engagement metrics
- Employee wellbeing metrics
- Healthy buildings certifications
- Social distancing metrics
- Employee availability and absence metrics
- Entry and exit metrics
- Visitor metrics
- Location metrics
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