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Locatee was at the Expo Real in Munich

The Expo Real is the largest European trade fair for real estate & investment. For Locatee, it is a great opportunity to meet with the industry and follow the latest trends and discussions. Also, to show our solution to existing partners, customers and interested parties. Above all, it is a chance to create new relationships based on mutual interests around the key topics of the Expo.


Our personal impression

It was a fantastic sight to see so many visitors at the fair in the current context of Covid-19. For long months, in-person gatherings have of course been completely cancelled. Or they had been an obvious secondary priority for organizations and people alike. But with strong safety measures in place in Germany, we could see how much the industry was keen to meet again. 


The Locatee branded booth was very well visited during the entire event. Our dashboards caught a lot of attention and created many opportunities for discussion! We were happy to see that these discussions often led to commitments to further engage in possible relationships.


It’s about the people


Among the most interesting and insightful contacts we made on site, we can name SwissLife, Roche, Aareal Bank, Fidelidade and many more. They were keen to understand the value Locatee can bring to their Corporate Real Estate programmes. 


We also had visits from existing contacts like Sebastian Wagner, Global Business Development Manager at SAP, or  Andreas Doelle from MeteoViva. It was exciting to exchange ideas in person and on site. Conversations developed naturally in various directions!


Hot topics at Expo Real


Of course, among the most popular topics for discussions, “New work” and “Hybrid” were heading the lineup. We found that all companies who are currently dealing with these issues – new or not – understand the need for fast, accurate and real-time occupancy data. 


Last but not least: We were happy to find ESG also among the most discussed topics. We were getting tremendous interest from many visitors to our booth due to our case studies with MeteoViva, Sober and SwissPost. Some of them are using our solution to send data to the catering managers to avoid food waste. Others use Locatee data to inform cleaning service levels based on actual zone utilization data.


About the author


Lars Thalmann

Growth Marketing Coordinator

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